| Description:
This book points to an interesting trend in today's work
market, "Business Engineers!" or Engineers
working as business executives! This encompasses business
engineers working in marketing, market research, management
consultancy, supply chain executives, finance, money
management, banking, sales engineer manager, and many other
business engineering related disciplines.
Mostly, industrial, and computer and electrical engineers are
targeted for the FMCG executive jobs. Multinational
companies like Procter & Gamble, Master Foods, Henkel, and
many others have sophisticated marketing procedures and
strategies. Experience has shown that engineers are excellent
candidates to manage such complicated marketing portfolios. To capture and refer to all engineers of the world who
are working in business domains that are perceived as
non-traditional or not hotspots for engineers, the author has
chosen the 2 words expression "Business Engineers" (business engineering).
The author will stress on the main skills commonly found in
business engineers and provide examples. Then, he will take these
skills one step further as an engineering skill guide to
show why and how they are vital in the business domain. Also, the
author will tackle how and why engineers succeed when they work in
business engineering fields like marketing, management
consultancy, and FMCG executive jobs. Finally, he will
reveal key thoughts about engineering careers targeting 3
main audiences: Engineers, employers, and high school students
wishing to major in engineering.
There is a high demand for engineers in fields not
traditionally seen as attractive for engineers. All engineering
trades are targeted but those that are targeted the most are
computer and electrical engineering, mechanical engineering,
industrial engineering, and civil engineering. Engineers can
pursue a solid career path in these non-traditional domains, and
some statistics show that a big percentage succeed and reach high
positions like general managers, country and regional managers,
and even chief executive officers (CEO's).
"In the United States alone, there are more than 2
million engineers, and at least 180,000 of them work in domains
perceived as non-traditional for engineers." (Business
Engineering)
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Author Profile :
-Mechanical Engineer Bachelor of Engineering
(BE)
-Masters of Engineering in Engineering Management,
Information and Organizational Management (ME)
-Currently working as Middle East Operations Manager at
PepsiCo International |
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